Veja does not advertise.
The ressources saved are integrated into the production chain.
This means the farmers and producers Veja works with are fairly remunerated – to accomodate their social and environmental requirements.
Veja’s fabrication costs are 3 to 4 times higher than other footwear brands because the trainers and bags are produced with dignity. But Veja’s “no advertising” policy makes it possible to sell trainers at a price which is equal to competitors.
Veja tightly controls its production and only produces orders placed six months in advance.
There is no extra stock produced. Production has to adapt to the availabilty of organic cotton which may vary.
This means sometimes having to reduce the quantities ordered by retailers to reflect the harvest.
While some people are planting trees and others are building CO2 injection wells, the most important priority is the reduction of emissions and energy use. In order to reduce, we need to change our methods of transportation, organization, production, conditioning and consumption.
All Veja trainers are transported by boat from Porto Alegre, Brazil to Le Havre in France. Upon arrival in Le Havre, the trainers travel in barges along the canals to the Parisian suburbs.
Veja’s packaging is made of recycled and recyclable cardboard. The size of the shoe-box was reduced in 2002 to optimize efficiency.
Finally, Veja uses ENERCOOP (a cooperative of green electricity), in its Headquaters instead of EDF (the French national nuclear energy supplier).