Work in Progress

The Veja project is far from perfect.It can be examined on many levels to reveal many limitations.

Fairtrade is not perfect and neither are ecological ideals.

Contradiction remains as changes are still difficult to implement.

Veja is an investigation, a project that is constantly evolving. This consistant development aims to reach perfection. Here are our limits.


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As production is low, Veja does not need many pairs of laces. Thus, our laces are not made with organic cotton.

The moss used to maintain the ankle is a synthetic product made with petrol.

The trainers’ sole contains between 30% and 40% of rubber. Insole only contains 5%. The insole also has technical properties (comfort and resistance) which require other components such as synthetic rubber.

Eyelets do not contain nickel but they are composed of metal whose origin is not controlled.

Recycling the trainers has not started yet.

American and Asiatic clients are delivered by plane.

Trainers are an over consumed product. so Veja’s lifespan has to be increased.

The Cotton Facts: the caterpillars attack

Veja’s production is limited and dependent on the harvests of organic cotton.

As a result, in 2006, a new project was launched in association with a producers’ cooperative in Parana, a relatively productive area located in Brazil’s center. After a caterpillar attack, producers decided to spray pesticide to protect their harvest. This situation is an example of failure in the organic approach. Veja could not face the risk of asking producers to lose their whole harvest.

Veja had committed itself to buy the harvest. Therefore, these 12 tons of organic and ethical cotton were used to make the trainers’ lining but also as protection for the Projet Numero Deux accessories.

With a new association of producers in the Nordeste, this project allowed Veja to fight against agricultures vagaries. Veja tries to diversify its organic cotton supply.

In the meantime, producers are seeking other solutions for their “exportation” culture (mainly composed of cotton and sesame).

For now, Veja buys 60% of the organic cotton production from ADEC. A strong interdependence can affect both producers and us.In 2009, ADEC producers lost half of their harvest because of violent rains.

Pigmentation: behind the colours

The pigments used for dyeing leather, rubber and cotton, are not made from natural products.

In order to obtain a consistent colour without staining, Veja uses conventional dying approved by Ecolabel.

Veja has undertaken the development of vegetable and non-polluting colour pigments.


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