VEJA is based on a very simple observation: 70% of the cost of a normal big sneaker brand is related to advertising.
La chaîne de montage de notre usine de fabricationPorto Alegre, 2017
The heart of the VEJA model: reinject the amounts normally allocated to advertising into the phase that comes before the assembly line.
Raw material producers are thus more justly compensated, social and environmental impacts are constantly optimized, and sneakers are manufactured in conditions where everyone gets the respect they deserve.
Amazonian latex harvests from a rubber treeAmazon, 2016
© Photo Studio VEJA
Cotton flower at harvest timeCeará, 2016
© Ludovic Carème
At VEJA, instead of relying on marketing hype to have an impact, we'd rather rely on collective intelligence.