Chapters

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Sneakers

Reinventing sneakers

The idea behind a pair of VEJA: one foot in design and the other in social responsibility.

FITZ ROY

SS23

© Studio VEJA

Refusing to choose between design and social responsibility

«VEJA is a maverick. The creation of VEJA, in 2004, happened during the Internet bubble: a lot of our friends were working either for start-ups or Internet-related businesses. This collective infatuation with the virtual pushed us in the opposite direction, towards the reinvention of a "brick & mortar" product.»

CAMPO

SS23

© Studio VEJA

VENTURI HEXAMESH

SS23

© Studio VEJA

Making shoes in a different way was us saying that everything had to be redone from scratch and that nothing was to be taken for granted.

It started happening: food, cars, and consumer products are continuously changing their production methods.

WATA II

SS23

© Studio VEJA

FITZ ROY

SS23

© Studio VEJA

Sketch of a Rio Branco

© Studio VEJA

We take longer than other big brands to design our sneakers. We love designing sneakers that we'll be proud to wear in 10 years.

The attention we bring to each step of the manufacturing process is thorough.

We weren't designers at first, but we just put in the time, and that's what we became.

36 styles

have been designed since VEJA was created