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Upcycling

Upcycling consists in recycling materials or products that have fallen out of use in order to turn them into higher quality or more useful products.

Plastic bottles, cotton recycled from textile industry cuttings, recycled polyester: our recycled materials give household waste a second life, and allow us to create a range of fabrics according to season and use.

B-Mesh :
From recycled plastic bottles to innovative sneaker

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B-Mesh launch video

© Ludovic Zuili, Simon Buisson

B-mesh is a fabric made entirely out of recycled polyester (polyethylene terephthalate or PET).

It's light, breathable and waterproof.

It's made in Santo André, in Brazil, from plastic bottles that are collected, sorted, then transformed into plastic flakes. These flakes are turned into polyester fiber through extrusion. On average, 3 plastic bottles are needed to make a pair of VEJA.

Turning waste into innovative materials

Several types of recycled and transformed materials are used in our sneakers.

J-Mesh is created using a blend of jute, recycled cotton and recycled PET. Burlap, a traditional Brazilian material, gives it anti-static and thermoregulation properties.

V-10 J-Mesh White

V-10 J-Mesh White A blend of burlap, recycled cotton, and recycled polyester.

© Vincent Desailly

V-10 Flannel Snow Natural

V-10 Flannel Snow NaturalThe flannel we use is 100% recycled.
It's made with both recycled cotton and recycled polyester (PET).

© Vincent Desailly

We also use recycled cotton in several of our sneakers. Recycled polyester, in jersey form, is used to make sneaker linings in many of our styles.

Making the case for fish leather

Since 2013, we've been using fish leather on several styles.

This leather is made from Tilapia hides that come from freshwater fish farms. Since they are usually thrown away, we are therefore transforming waste into a luxury material using a completely handcrafted process.

Every pair made with Tilapia is unique and vegetable tanning is used exclusively.

Esplar

Esplar model made entirely with Tilapia.

© Studio VEJA