Upcycling

Upcycling consists in recycling materials or products that have fallen out of use in order to turn them into higher quality or more useful products.

Plastic bottles, cotton recycled from textile industry cuttings, recycled polyester: our recycled materials give household waste a second life, and allow us to create a range of fabrics according to season and use.

B-Mesh :
From recycled plastic bottles to innovative sneaker

00:00

B-Mesh launch video

VEJA is the first sneaker brand to use fabric entirely made from recycled plastic bottles: B-mesh.

tweet this quote

B-mesh is a fabric made entirely out of recycled polyester (polyethylene terephthalate or PET).

It's light, breathable and waterproof.

It's made in Santo André, in Brazil, from plastic bottles that are collected, sorted, then transformed into plastic flakes. These flakes are turned into polyester fiber through extrusion. On average, 3 plastic bottles are needed to make a pair of VEJA.

V-10 B-Mesh White Nautico

The Hexamesh

Rio Branco Hexamesh Gravel - Brittany

The Hexamesh is a mesh combination of two threads layered together. The resistant base is made of recycled plastic bottles and the top layer of knit is a hexagonal pattern made of organic cotton.

It is composed of 70% organic cotton and 30% recycled plastic bottles and is made in Brazil.

Turning waste into innovative materials

Several types of recycled and transformed materials are used in our sneakers.

J-Mesh is created using a blend of jute, recycled cotton and recycled PET. Burlap, a traditional Brazilian material, gives it anti-static and thermoregulation properties.

V-10 Flannel Snow Black

The flannel we use is 100% recycled.
It's made with both recycled cotton and recycled polyester (PET).

2021 Autumn - Winter lookbook

We also use recycled cotton in several of our sneakers. Recycled polyester, in jersey form, is used to make sneaker linings in many of our styles.

A leather alternative: the corn upcycling

A lot of people speak about the vegan trend, a trend of leather substitutes. Unfortunately, plastic is a 99% petroleum-based material and it is often overused as a leather alternative. We follow an ecological purpose so replacing it by polymer materials has never been an option.

After 5 years of R&D, we found the C.W.L, a vegan and bio-sourced material offering an alternative to leather for both smoothness and ecological commitment.