The VEJA Project
Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials.
VEJA uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials conceived in recycled plastic bottles or recycled polyester.
VEJA sneakers are produced in high-standard factories in Brazil. Part of VEJA’s logistics is managed by Log’ins, a professional and social inclusion company.
The organic cotton we use at VEJA is grown by farmer's associations in Brazil and Peru who harvest it with respect for people and the environment. Read more
One of the main raw materials for VEJA is Amazonian rubber.
More than 1902 tons of Amazonian rubber have been purchased from 2007 till the end of 2021.
VEJA buys it 4 times the market price. Read more
The latest news of the VEJA project
Why is VEJA‘s organic cotton so different?
Since 2004, we have been working in the field with organic cotton producers, buying them directly organic cotton.
We know the people who harvest it, we know where it comes from. And we may be one of the only brands in the world that do this job.
THE C.W.L., VEJA’S TRACED ALTERNATIVE TO LEATHER
Many brands jump into the vegan trends to try to find an alternative to leather. This sounds good. Unfortunately, the alternatives are often plastic-based, and they even claim to be ecological, we think they could be more transparent.
Since 2017, finding an ecological alternative to leather was a primary objective for the VEJA sourcing team.
This is why in 2019, VEJA launched one of its first models in C.W.L., a vegan and bio-based material, back then produced in Italy.
