Chapters

The VEJA Project

Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials.

VEJA uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials conceived in recycled plastic bottles or recycled polyester.

VEJA sneakers are produced in high-standard factories in Brazil. Part of VEJA’s logistics is managed by Log’ins, a professional and social inclusion company.

The latest news of the VEJA project

Why is VEJA‘s organic cotton so different?

Since 2004, we have been working in the field with organic cotton producers, buying them directly organic cotton. ​
We know the people who harvest it, we know where it comes from. And we may be one of the only brands in the world that do this job. ​

THE C.W.L., VEJA’S TRACED ALTERNATIVE TO LEATHER

Many brands jump into the vegan trends to try to find an alternative to leather. This sounds good. Unfortunately, the alternatives are often plastic-based, and they even claim to be ecological, we think they could be more transparent.

Since 2017, finding an ecological alternative to leather was a primary objective for the VEJA sourcing team.

This is why in 2019, VEJA launched one of its first models in C.W.L., a vegan and bio-based material, back then produced in Italy.

VEJA opens at @samaritaineparis

15 years after its shutdown, the department store La Samaritaine is opening back rue de Rivoli near La Seine quays.

This classic Art déco store welcome a VEJA corner into its 20 000 m2.

It offers exclusively women styles with about fifty references available.