Sneakers
Reinventing the sneaker
The idea behind a pair of VEJA: one foot in design and the other in social responsibility.
« We decided to make sneakers because this product symbolizes our generation and our era. It's also a product that crystallizes the major issues of globalization through its production, dissemination, and usage. »
tweet this quote Refusing to choose between
design and social responsibility
«VEJA is a maverick. The creation of VEJA, in 2004, happened during the Internet bubble: a lot of our friends were working either for start-ups or Internet-related businesses. This collective infatuation with the virtual pushed us in the opposite direction, towards the reinvention of a "brick & mortar" product. »
Making shoes in a different way was us saying that everything had to be redone from scratch, that nothing was to be taken for granted. It started happening: food, cars, and consumer products are continuously changing their production methods.
Sketch of a Rio Branco style
© Studio VEJA
We take longer than other big brands to design our sneakers.
We love designing sneakers that we'll be proud to wear in 10 years. The attention we bring to each step of the manufacturing process is thorough. We weren't designers at first, but we just put in the time, and that's what we became.
The goal of our design studio is simple: create sneakers that will stand the test of time.
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Impala
2022
In 2019, after four years of Research and Development, VEJA launched its first ecological running shoe.
Our purpose to date is to mix performance, bio-based and recycled materials.
As time went by, we continued to work with the same team who conceived the Condor to offer a running line technically improved with the same materials.
© Studio VEJA
