Upcycling consists in recycling materials or products that have fallen out of use in order to turn them into higher quality or more useful products.
B-Mesh launch video
© Ludovic Zuili, Simon Buisson
A lot of people speak about the vegan trend, a trend of leather substitutes. Unfortunately, plastic is a 99% petroleum-based material and it is often overused as a leather alternative. We follow an ecological purpose so replacing it by polymer materials has never been an option.
After 5 years of R&D, we found the C.W.L, a vegan and bio-sourced material offering an alternative to leather for both smoothness and ecological commitment.
V-10 bastille C.W.L
© Photo Studio VEJA
V-10 bastille C.W.L white petale black
© Photo Studio VEJA
The C.W.L is made out of corn waste. It is developed by an Italian company and is made from a coated canvas composed of 50% corn waste and polyurethane.
VEJA is the first sneaker brand to use fabric entirely made from recycled plastic bottles: B-mesh.
B-mesh is a fabric made entirely out of recycled polyester (polyethylene terephthalate or PET).
It's light, breathable and waterproof.
It's made in Santo André, in Brazil, from plastic bottles that are collected, sorted, then transformed into plastic flakes. These flakes are turned into polyester fiber through extrusion. On average, 3 plastic bottles are needed to make a pair of VEJA.
Several types of recycled and transformed materials are used in our sneakers.
J-Mesh is created using a blend of jute, recycled cotton and recycled PET. Burlap, a traditional Brazilian material, gives it anti-static and thermoregulation properties.
© Vincent Desailly
V-10 Flannel Snow Black The flannel we use is 100% recycled.
It's made with both recycled cotton and recycled polyester (PET).
© Studio VEJA Picture
We also use recycled cotton in several of our sneakers. Recycled polyester, in jersey form, is used to make sneaker linings in many of our styles.
Since 2013, we've been using fish leather on several styles.
This leather is made from Tilapia hides that come from freshwater fish farms. Since they are usually thrown away, we are therefore transforming waste into a luxury material using a completely handcrafted process.
Every pair made with Tilapia is unique and vegetable tanning is used exclusively.