Upcycling consists in recycling materials or products that have fallen out of use in order to turn them into higher quality or more useful products.
B-Mesh launch video
© Ludovic Zuili, Simon Buisson
VEJA is the first sneaker brand to use fabric entirely made from recycled plastic bottles: B-mesh.
B-mesh is a fabric made entirely out of recycled polyester (polyethylene terephthalate or PET).
It's light, breathable and waterproof.
It's made in Santo André, in Brazil, from plastic bottles that are collected, sorted, then transformed into plastic flakes. These flakes are turned into polyester fiber through extrusion. On average, 3 plastic bottles are needed to make a pair of VEJA.
The Hexamesh is a mesh combination of two threads layered together. The resistant base is made of recycled plastic bottles and the top layer of knit is a hexagonal pattern made of organic cotton.
It is composed of 70% organic cotton and 30% recycled plastic bottles and is made in Brazil.
Several types of recycled and transformed materials are used in our sneakers.
J-Mesh is created using a blend of jute, recycled cotton and recycled PET. Burlap, a traditional Brazilian material, gives it anti-static and thermoregulation properties.
© Photo Studio VEJA
V-10 Flannel Snow Black The flannel we use is 100% recycled.
It's made with both recycled cotton and recycled polyester (PET).
© Studio VEJA Picture
We also use recycled cotton in several of our sneakers. Recycled polyester, in jersey form, is used to make sneaker linings in many of our styles.
A lot of people speak about the vegan trend, a trend of leather substitutes. Unfortunately, plastic is a 99% petroleum-based material and it is often overused as a leather alternative. We follow an ecological purpose so replacing it by polymer materials has never been an option.
After 5 years of R&D, we found the C.W.L, a vegan and bio-sourced material offering an alternative to leather for both smoothness and ecological commitment.
© Vincent Desailly