Price of cotton purchased
On average, we purchased our cotton
twice as much as market price in 2017.
Our VEJA sneakers cost 5 times more to produce than big brand sneakers. Because we use fair trade and organic raw materials, because they are more economically equitable for all parties involved in the production chain, because we invest in research and new technologies.
Since VEJA was created, all of our sneakers were handled by ASF employees.
Atelier Sans Frontières promotes the professional integration of people who are excluded from the labour market, by offering them a suitable paid job, personalized social support, and helping them develop a career plan.
They are responsible for receiving sneakers shipped from Brazil, organizing their warehousing, preparing orders and shipping them to stores that distribute VEJA.
Preparing a V-10 Black Atelier Sans Frontières, 2017
© Studio VEJA
A VEJA would cost 3 times less to produce in that factory.
But they wouldn't be made with socially and environmentally responsible materials and processes.
Since 2004, we have been applying fair trade principles on the ground. In other words, we work directly with producers and cut out the middleman.
All of our cotton has been certified organic since VEJA was launched. Our new Peruvian partner is also certified.
Every year, we check the chemical safety of our sneakers. In other words, we test them to make sure they don't contain any noxious, toxic or polluting elements.
Dmitri Mendeleiev's Periodic Table
© Dmarcus100 / Wikimedia
To do so, every season we choose 10 models from our collection to serve as a reference. One pair from each model is then selected at random during production. These test models are then taken apart, and each component is literally crushed into powder with a grinder.
These powders are used to confirm and measure the absence or presence of 298 prohibited or regulated chemical compounds.
That's what happened a few years ago when in one of our brown suede sneakers, we found a chemical that wasn't prohibited, but regulated because it was considered a potential hormone disrupter.
© Studio VEJA 2017
© Studio VEJA 2017
We also test, under the same conditions, the mechanical properties of our shoes.
Repeated movements (bending, friction, etc.) are carried out by machines on pairs of control sneakers selected at random. We then measure sole wear, seam resistance, etc.